The Wombat File Is Yours to Keep

Lighter.

Nyet, tovarich.

Freedom Fries

I thought this was WWII, not Civil War, but heck:

product: Disposable ballpoint pen

Nickname: Bic

The product is neither freedom fried potatoes nor a writing implement.
Extra Hint: The merchant's alliterative nickname (which contains the name of the product) was also the name of a 1978 song and album by the inimitable Leon Redbone (who reworked a c. 1930's music hall ditty by ragtime/blues singer Blind Arthur Blake).

Oh, now, Leon's very imitable.

Player-piano Pierre

High heeled slipper with feather floof on them. Manny the Mule

Michele Marois, inventor of the mojo.

*laughing* *coughing* *procrastinating* Bubbly? Bubble Bob Fancypants.

Levi Struass, inventor of the bluejeans?

(so his name would have been Jean Levi Strauss)

ha ha bootsy, you funny

Je pense "Razor Reg", and I'll stick with Bic as the company. Not that Razor Reg rings any bells with Hugh Grant. I think mainly of something invented far earlier.

Krusty the Kaviar King?

Wow, that last flurry produced a bullseye! Le Shananan correctly guessed "bubbly." Uncork a bottle of that fizzy, nose-tickling grape juice to toast the victor.
Anyone care to guess at the correct name of the merchant who introduced this celebratory beverage to the U.S.? His alliterative nickname has become a sobriquet for anyone who lives an indulgent, devi-may-care lifestyle.

Back to the jeanthing again, Serge Serge? And if he was in the army, Sarge Serge Serge?

Wow, that last flurry produced a bullseye! Le Shananan correctly guessed "bubbly." Uncork a bottle of that fizzy, nose-tickling grape juice to toast the victor.
Anyone care to guess at the correct name of the merchant who introduced this celebratory beverage to the U.S.? His alliterative nickname has become a sobriquet for anyone who lives an indulgent, devil-may-care lifestyle.

Aw damn. Eveyln Champagne King?

Oh. Der. Alliteration. That's when them thar letters sound the same.

Um, Champagne Charlie? That or Champagne Charlesmange.

Bubbly Bob?
(Bob being a very popular French nickname in Colorado)

Phillipe Phizz?

Bootsy nails the moniker. "Champagne Charlie" did indeed wow the 19th century American upper crust by introducing them to the gateway drug that is champagne. Anyone have a clue as to the name of his family's still-bubbling "maison du champagne" which shares his last name?

Two-buck Chuck?

It's La Shananan, je vous en prie.

Vidal Sassoon? *If you don't look good, you don't look good* oh, wait, that's hair.

I believe the correct gender-specific modifying article is "ooh la la Shanahan." It's the Freedom equivalent of two overhead waving finger snaps.

Given that the 2 best parts of the 3 part question have been answered correctly, I will reveal the full name of the champagne merchant around 5pm, since I'm presuming you either know it (you lush) or you don't.

Okay, so Champagne Charlie was Charles Heidsieck, which is also the name of the French champagne “house” that still exists today. Together with its sister company, Piper-Heidsieck, both are presently owned by Remy-Cointreau.
Congrats to Bootsy and Shanahan for correct answers. Each of them could be described precisely as is one of Heidsieck’s recent vintage Bruts: “An appealing, lemon-gold hue. Very open and expressive nose, showing honeycomb swirled with a mineral bite. Quite aggressive style at present, with very bright acidity and a firm mousse, but there is plenty of appeal here, and certainly there is potential. Definitely one for the cellar, and should improve over the next 5-8 years.”

A crisp and refreshing quiz, Errata, with plenty of body and an appealing finish -- thanks!