Not Since Captain Morgan Got "Spicey"...
Liquor ads on the subway seem to gravitate to a particular kind of goofy misfire. Our current favorite set of brain-dead subway booze promos is for Rémy Red, a kind of cognac-with-koolaid mixture that, according to the good folks at Rémy Martin --
"...symbolises the energy of new desires, through an unexpected, lively and surprising mix of flavours. Desires expressed by a new urban generation in all the world's great capitals."
We believe we've spotted this new urban generation running around on the streets of various world capitals (we think they're the ones with the shoes we like), expressing their desires and such, but they never have the time to stop and explain these desires to us. Which means that we don't know what to get any of them for Christmas (oh, sure, we could just send Rémy Red, but that seems so unoriginal).
That above quotation is from the Rémy website -- which doesn't, alas, reproduce the evocative language which really make the subway ads work their head-shaking magic. Our favorite suggests that you "Stir Your Senses...from the Inside." Another offers a little gender analysis along the same theme of luxurious perception-indulgence: "A Man Has Five Senses. A Woman...Who Knows?"
We're 99% sure that something in the above is dirty. But maybe it's just us.
Posted by B T at November 29, 2001 05:24 PM