What we love about this kind of investigative quasi-journalism (call it investigative journaling?) is the patience, the diligence, the commitment to the notion that there are no shortcuts to be taken in exposing a scam (the irony being that the scam itself promises a fast and effortless passage to wealth and/or beauty), and the un-self-consciousness of the whole thing. It won't make us less slackerly, desultory, or short-cut addicted ourselves -- and self-consciousness is our long and awkward middle name. But it reminds us that the facts, laid out at whatever length, are worth having. (via MeFi)