From today's Publisher's Lunch deal index email comes word of yet another single-word title material-cultural history:

Pauline Couture's ICE, an exploration of an under-appreciated mineral that is omnipresent in our lives, from varying perspectives (from explorers to vodka-makers!), to Allison McCabe at Berkley, in a quick pre-empt, by Hilary McMahon at Westwood Creative Artists (US).

This follows hit one-word-hook hits like Longitude, Salt, and of course, Cod.

Not wanting to miss out on the trend, I'm working up proposals now for the following works:

BROTH: the innovation that comforted Western Civilization

LINT: how the dryer screen built an empire and took a nation to the cleaners

TOTE: the bag that built American shoulders and carried away the world

PROPYLENE GLYCOL METHYL ETHER ACETATE: the solvent that revolutionized high-grade paint and defined a generation